Sensory Art Direction & Visual Legacies

Various Design is the independent sensory visual lab and creative practice directed by Els Bauwelinck. Operating at the intersection of scent, texture, and contemporary art direction, our studio crafts immersive visual identities for visionary houses in fragrance, fashion and music.

We believe that high-end branding should pass the ratio and land straight in the subconscious.
We design atmospheres that are deeply felt before they are understood.

Our Expertise

We build tailored visual universes using the rich archive of tactile and conceptual work developed within our laboratory:

Sensory Branding & Art Direction: Translating invisible triggers like scent, motion, and atmosphere into a tangible, high-end visual world.

Couture Typography & Editorial Design: Crafting bespoke, disciplined typographic systems that convey status and elegance.

Packaging, Tactile Identity & Spatial Scenography: Designing premium packaging, selecting exquisite papers, and shaping physical brand environments or immersive spaces.

Creative Consulting: Visual strategy and editorial curation for premium brands looking to elevate their aesthetic.

Every concept initiated by Various Design is executed in a seamless strategic alliance with KERN02 Design Studio (co-founded by Christophe Heylen and Els Bauwelinck). By combining the experimental energy of our lab with KERN02’s extensive heritage in complex brand architecture and high-end production management, we guarantee flawless implementation to the highest international standards.

Studio Inquiries
To discuss a project, book a creative consultation please reach out directly: